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In the last decade, CURLS emerged as a leader in the natural hair care industry, with CEO Mahisha Dellinger frequently speaking at conferences and shows to retail industry giants.
Their success is largely attributed to innovating new product collections that meet the evolving needs of the natural hair industry. Prior to this, women just wanted something to “tame” their manes. Now, they demand quality products that “celebrate” and showcase their perfectly imperfect curly coifs.

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