As I Am

As I Am Naturally is the best-selling, award- winning hair brand taking the natural hair community by storm. Formulated with the finest natural ingredients, As I Am has a growing legion of supporters in the UK and Europe, and in a few short years has become one of the go- to brand for quality products which combine nature’s finest botanicals with innovation and a scientifically advanced approach to haircare.

As I Am Restore And Repair JBCO Moisturizing Masque 227g

£16.25

As I Am Restore And Repair JBCO Smoothie 454g

£13.75

As I Am Cleansing Pudding 237ml

£11.25

As I Am Detangling Conditioner 237ml

£11.25

Sold out

As I Am Leave In Conditioner 237ml

£11.25

As I Am Curl Clarity Shampoo 237ml

£10.25

As I Am Restore And Repair JBCO Conditioner 355ml

£10.25

As I Am Restore And Repair JBCO Water 473ml

£10.99

As I Am Restore And Repair JBCO Shampoo 355ml

£13.75

Sold out

As I Am Dry And Itchy Scalp Care Olive And Tea Tree Oil Shampoo 355ml

£13.75

back in stock

As I Am Dry And Itchy Scalp Care Olive And Tea Tree Oil Conditioner 355ml

£13.75

As I Am Born Curly Argan Leave-In Conditioner 240ml

£8.75

mental health

We're here and ready to listen, if you need to talk

Worldwide shipping

Free shipping on UK orders over £60

customer support

Available Monday - Friday 10am-5pm

Secure payment

All payment information is processed securely